Our Audacious Goal
We love the beauty industry and our goal is to make the world a more beautiful place! We are in the computing field and our contribution in this direction is in making the industry digitally more efficient, effective by bringing together all players, the businesses, the artists, the product manufacturers, service providers and the end customer all on one platform.
Through our Software and IT Support Services, we support the industry in every sphere.
Globally the 21st century is the era of the end-customer! Reaching out and supporting the end-customer has been the priority of all industries globally. We support them in fixing their appointments, linking them to the best Salons and Beauticians. Giving them choices and advice on the next ‘when’, ‘what’ and ‘where’ of their beauty journey.
Improving the digital presence of the Salons and Spas. At PosBook we help in channelising the public ratings on Google and Social media of the Salon Brands as also individual salons, through systematic followup and encouragement of customers.
With the data available with Salons, we help in targeted marketing through Advertisements, SMS messages, Coupons and other means in reaching out to the customers at the correct time to help in their decision making.
The artists and the stars of the industry. Motivation, Education and Training are important in developing the skills. Their appointments, transactions and incentives are clearly and simply managed in PosBook.
The efficiency of operation of Salons and Spas without the drudgery is what we target at – Accounting, CRM, Inventory and all aspects are managed effectively through our software: PosBook leaving the staff of the Salon with better things to do.
PosBook has all the tools to manage the business effectively and efficiently. Give leads to improving the business. Graphs / Charts / Numbers to give the feel of the business and trends, helping the owners develop and change strategies as the market evolves.
Our parent company InApp, started its Software Services journey in the late 1990’s with the first customer from the beauty industry and a startup. This was at the beginning of the eCommerce boom and was named the BeutyScene. Later on we supported the beauty industry through software services in developing software and services.
In 2005, when the first Salon and Spa software entered India, we were their natural first partner of choice and we started promoting and selling their software. In the process, we established a strong Support and Services office based out of Bangalore. In 2018, we brought out a software platform – PosBook for the entire Beauty Scene!
The journey continues…